May 14, 2013
Crosse & Blackwell – SA’s favourite mayo brand wins international award
Crosse & Blackwell ‘Add that Something Something’ campaign launched in October 2012 has won Outstanding Integrated Ad Campaign at the 2013 Internet Advertising Competition Awards.

Crosse & Blackwell ‘Add that Something Something’ campaign launched in October 2012 has won Outstanding Integrated Ad Campaign at the 2013 Internet Advertising Competition Awards.

The IAC accolades have become a bit of a yardstick for digital and convergence excellence internationally, with entries from 96 countries.

The mayo campaign included TV, radio and print backed by redesigned web platforms, digital applications, social and mobile media and in-store activity. The unifying theme was that Crosse & Blackwell “adds something special to every occasion”.

The brand also engaged with customers by providing them with six party templates to choose from for the consumer’s next something special moment. Event set-ups were posted on Facebook and accessed via a Facebook connect application built into the www.crosseandblackwell.co.za website.

The new website had 25, 268 page views; with 7, 970 visits, whilst the Facebook ads had 15, 935, 668 (mil) impressions; 7, 948 clicks and nearly 500 site shares (FB likes) in just 4 months.

It is against this background that the team is excited to introduce the new 15” flavoured mayo TVC, which started flighting on the 1st of May and will be supported by in-store sampling as well as direct consumer sampling via Hometester Club.

Enjoy and share with your friends and family, and don’t forget to try new variants and add your comments on www.hometesterclub.co.za, or should you choose to like us on our Facebook page crosseandblackwellsa, and get some exciting recipe tips or log onto our website www.crosseandblackwell.co.za and our exciting Mobi-site.

Cheers!
Culinary Condiments Team – Edna, Khosi, Lindiwe and Neo

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